01 · n=127
They keep Audience Network off
Landing page CTR is 56% better when it is off.
you: onHubSpot is connected. Pipeline and revenue on this page are read from it, direct and influenced. Two things make it complete: deal amounts on every influenced deal and mapped lifecycle stages.
See pipelineYour rank, against advertisers buying the same audience
15th of 34
15 of 34 · 34 advertisers running message ads to matched lists, Audience Network off
Nothing runs through a lead form, so LinkedIn grades the account a failure. The CRM says 16 deals and pipeline at 4.1x spend.
Pipeline LinkedIn touched
$214k16 deals, Jul to Sep. 4.1x the $52.9k spent.Revenue in window
$12k$137k closed across six months. The cycle is longer than 90 days.Cost per CRM lead
$174304 leads with LinkedIn as the HubSpot source.Leads LinkedIn can see
0No forms. The audit scored Conversion 0. That is a reporting finding.Kiin panel composite rank · 23 Jun to 21 Sep 2026 · USD · n=34 · Aug 2026 · moderate
Section 01 · the panel and the buyer behind every number
Your cohort
Website conversion, matched lists and retargeting, marketing, manager to CXO.
Matched on objective, audience kind, Audience Network. Relaxed: function and seniority (cell under 10).
Only 7 panel accounts have a CRM, so pipeline is an absolute and a ratio, not a rank.
Your buyer, from your results · confidence medium
Marketing and revenue leaders, Director to CXO, at B2B software companies of 200 to 5,000 people
CRM-led. No lead forms, so the index is directional.
Not a typed-in target audience: the people and companies that actually converted, from your CRM, your lead forms and your landing page clicks, in that order of trust.
This is inferred from your results, not something you told us. If your ICP is different, add it. It never changes the numbers.
Section 02 · you vs cohort median vs top 20%
Message ads are 61% of spend and have no demographic pivot. The report says what share of spend it can read.
get_benchmarks matched cell · 23 Jun to 21 Sep 2026 · USD · n=34 · Aug 2026 · moderate
Section 03 · one bucket per campaign
Held campaigns are not in the fix list. 47 of 59 active campaigns sit in paused groups.
campaign metrics, 90 days · 23 Jun to 21 Sep 2026 · USD · n=34 · Aug 2026 · moderate
Section 05 · from your results, not a list
No forms, so no attributions. The index is directional. Message ads, 61% of spend, have no demographic pivot.
Index = share of conversions ÷ share of delivery. Shares stay inside one dimension. LinkedIn pivots inflate absolute counts, so dollars are never summed across dimensions.
buyer profile index · 23 Jun to 21 Sep 2026 · USD · n=34 · Aug 2026 · moderate
Section 04 · settings that quietly cost money
Serving means campaign active, parent group active, audience at least 300, and spend in the last 7 days. Only live items count toward the fix list.
campaign catalog × group × 7-day spend · 23 Jun to 21 Sep 2026 · USD · n=34 · Aug 2026 · moderate
Section 06 · the no-CRM north star
Funnel stage is read from the audience (website, engagement, or video retargeting is the middle), not from the objective.
Format mix · share of spend
Funnel · share of spend
Text ads and connected TV are one line each. They are not in feed frequency or CPM.
creative stats, feed only · 23 Jun to 21 Sep 2026 · USD · n=34 · Aug 2026 · moderate
Section 07 · eight checks, not a dashboard
Linked posts are judged on landing page CTR. Link-less posts are judged on engagement. Never total CTR, never CPC.
Kiin Labs TLA benchmarks 2026 · 23 Jun to 21 Sep 2026 · USD · n=34 · Aug 2026 · moderate
Section 08 · leads by type, never averaged
A lead gen form campaign is not judged on landing page clicks. A message ad to a URL is not judged on form opens.
| Lead type | Where it came from | Spend | Count | Cost each | Cohort median | Read |
|---|---|---|---|---|---|---|
| CRM lead · direct | HubSpot source = LinkedIn · Jul to Sep | $52,911 | 72 | $735 | $465* | Fair |
| CRM lead · influenced | Company engaged before the lead was created | — | 232 | $174 blended | — | Strong |
| Site visit | Message ad button and text-link clicks | $35,465 | 1,441 | $24.61 | — | Engine |
| Site visit | Feed ads · landing page clicks | $18,423 | 887 | $20.77 | $17 | Fair |
| Form lead | Lead gen forms | $0 | 0 | — | $465 | Not used |
| Booking | Conversation ad to calendar | $0 | 0 | — | — | Not used |
Landing page URLs are not classified yet. The page says so instead of inventing a destination.
lead gen report and conversation ads · 23 Jun to 21 Sep 2026 · USD · n=34 · Aug 2026 · moderate
Section 09 · completion by format
No lead gen forms in the window.
Nothing on this account asks for a form. Capture is the site, or a form worth testing on the audience that already clicks.
lead gen forms · 23 Jun to 21 Sep 2026 · USD · n=34 · Aug 2026 · moderate
Section 10 · direct vs influenced
Campaign Manager says zero. The strict influence tool also said zero, because conversation ads have no company clicks.
| Stage | Direct | Influenced | Total | Cost each | Cohort |
|---|---|---|---|---|---|
| Leads | 72 | 232 | 304 | $174 | $465* |
| Demos / meetings | — | — | — | — | — |
| Opportunities | — | — | — | — | — |
| Pipeline | — | — | $214,318 | $3,307 / deal | — |
| Revenue | — | — | $12,060 | $137k · 6 mo | — |
Per-format influence is a labelled slot until the company-by-campaign join exists. Message ads have no company pivot.
Spend against CRM leads by month. The shape is the point.
v_conversion_funnel and influenced deals · 23 Jun to 21 Sep 2026 · USD · n=34 · Aug 2026 · moderate
Section 11 · companies, feed only
Communities, VCs, and placeholder employers are tagged and kept off the buyer index.
| Company | Industry | Impr. | Clicks | Note |
|---|---|---|---|---|
| Pavilion | Community | 13,639 | — | Tagged, not a buyer |
Company reach is LinkedIn's top-100-per-day pivot, so shares are a lower bound. Message ads have no company pivot.
company engagement · 23 Jun to 21 Sep 2026 · USD · n=34 · Aug 2026 · moderate
Section 12 · the panel, after your own data
A finding is dropped if it asks for a bigger audience, if the cell is unknown, or if your own paired campaigns contradict it.
01 · n=127
Landing page CTR is 56% better when it is off.
you: on02 · Kiin rule
Two video audiences are built and attached to nothing.
you: 2 orphanedpanel findings · 23 Jun to 21 Sep 2026 · USD · n=34 · Aug 2026 · moderate
Section 13 · live campaigns only
Held and paused campaigns stay in the archive. Nothing here is applied without a preview.
Preview, confirm, watch landing page CTR for 14 days.
$4,946 for one demo vs $466 on message ads.
1,646 and 4,109 people, built and unused.
On LinkedIn's numbers this looks like a failure. In HubSpot it is the best account in the batch. The job is to make the two agree.
Refreshes monthly · you get an email when your rank moves
live campaigns · 23 Jun to 21 Sep 2026 · USD · n=34 · Aug 2026 · moderate