HubSpot is connected. Pipeline and revenue on this page are read from it, direct and influenced. Two things make it complete: deal amounts on every influenced deal and mapped lifecycle stages.
See pipelineYour rank, against advertisers buying the same audience
Bottom 30%
44 of 62 · 62 advertisers targeting the same buyers as you
Your biggest campaign has LinkedIn Audience Network on, and retargeting is showing the same ads to 2,000 people eleven times each.
Spend that did no work
$9,725No leads, no landing page traffic, or an exhausted audience.Spend leaking off LinkedIn
$13,370Thought leader video with Audience Network on. Average watch 0.2 seconds.Cost per demo vs median
$1,114 vs $465Worse than 93% of the cohort.Fixable this week
$3k to $5k / moAudience Network off. n=127, 56% better landing page CTR.Kiin panel composite rank · 23 Jun to 21 Sep 2026 · USD · n=62 · Aug 2026 · moderate
Section 01 · the panel and the buyer behind every number
Your cohort
Function HR and talent, seniority director and above, companies of 1,000 or more, United States, Audience Network off.
Matched on function, seniority, company size, geo, and Audience Network. Relaxed: none.
This is the Kiin panel, not LinkedIn's published benchmark. Rank only at n of 25 or more.
Your buyer, from your results · confidence high
HR and talent acquisition leaders, Director and above, at US healthcare provider organisations
837 deals · 26 attributions · 907 landing page clicks
Not a typed-in target audience: the people and companies that actually converted, from your CRM, your lead forms and your landing page clicks, in that order of trust.
This is inferred from your results, not something you told us. If your ICP is different, add it. It never changes the numbers.
Section 02 · you vs cohort median vs top 20%
Traffic is average. Demos are the most expensive in the cohort.
get_benchmarks matched cell · 23 Jun to 21 Sep 2026 · USD · n=62 · Aug 2026 · moderate
Section 03 · one bucket per campaign
Working produced leads at or under the median. Leaking reached placements off LinkedIn or people who never convert. Each campaign is in one bucket.
$13,370
Video views, thought leadership, Audience Network on. 54,624 views at 0.2 seconds.
n=127 · LAN off = 56% better LP CTR
$3,321
One demo from a 2,000-person website audience at frequency 11.
campaign metrics, 90 days · 23 Jun to 21 Sep 2026 · USD · n=62 · Aug 2026 · moderate
Section 05 · from your results, not a list
Higher Education, non-profit, and community services convert. A typed-in industry list would have cut them.
Index = share of conversions ÷ share of delivery. Shares stay inside one dimension. LinkedIn pivots inflate absolute counts, so dollars are never summed across dimensions.
| Segment | Dimension | Share of delivery | Share of conversions | Index | Read |
|---|---|---|---|---|---|
| Human Resources | Function | 68% | 100% | 1.5 | Core buyer |
| Director | Seniority | 45% | 71% | 1.6 | Core buyer |
| Senior | Seniority | 16% | 29% | 1.8 | Core buyer |
| Higher Education | Industry | 6% | 19% | 3.0 | Core buyer |
| Hospitals | Industry | 10% | 0% | 0 · CRM confirms | Converts |
| Entry | Seniority | 10% | 0% | 0 | Never converts |
| Business Development | Function | 6% | 0% | 0 · title check clean | Never converts |
| Segment | Dimension | Est. spend | Index | Status | Action |
|---|---|---|---|---|---|
| Entry | Seniority | $3,050 | 0 | Blocked · title includes | Rebuild |
| Business Development | Function | $1,820 | 0 | Blocked · title includes | Rebuild |
| Research Services | Industry | $1,520 | 0 | Recommended exclusion | Preview |
| Manager | Seniority | $5,000 | 0 | Keep · in target | Watch |
buyer profile index · 23 Jun to 21 Sep 2026 · USD · n=62 · Aug 2026 · moderate
Section 04 · settings that quietly cost money
Serving means campaign active, parent group active, audience at least 300, and spend in the last 7 days. Only live items count toward the fix list.
campaign catalog × group × 7-day spend · 23 Jun to 21 Sep 2026 · USD · n=62 · Aug 2026 · moderate
Section 06 · the no-CRM north star
Funnel stage is read from the audience (website, engagement, or video retargeting is the middle), not from the objective.
Format mix · share of spend
Funnel · share of spend
Text ads and connected TV are one line each. They are not in feed frequency or CPM.
creative stats, feed only · 23 Jun to 21 Sep 2026 · USD · n=62 · Aug 2026 · moderate
Section 07 · eight checks, not a dashboard
Linked posts are judged on landing page CTR. Link-less posts are judged on engagement. Never total CTR, never CPC.
Kiin Labs TLA benchmarks 2026 · 23 Jun to 21 Sep 2026 · USD · n=62 · Aug 2026 · moderate
Section 08 · leads by type, never averaged
A lead gen form campaign is not judged on landing page clicks. A message ad to a URL is not judged on form opens.
| Lead type | Where it came from | Spend | Leads | Cost per lead | Cohort median | Read |
|---|---|---|---|---|---|---|
| Demo | Retargeting message ads · lead form | $2,796 | 6 | $466 | $465 | Winner |
| Demo | Single image demo ads · lead form (2 campaigns) | $4,946 | 1 | $4,946 | $465 | Stop |
| Content | AI Playbook · document ad · retargeting | $1,837 | 5 | $367 | $219 | Fair |
| Content | Playbook · single image lead form · cold | $1,864 | 4 | $466 | $352 | Fair |
| Booking | Conversation ad to Calendly page | $2,334 | 0 | — | — | Stop |
| Website | 435 landing page clicks · all campaigns | $34,474 | 435 | $79 / click | $17 | Destinations not yet read |
Landing page URLs are not classified yet. The page says so instead of inventing a destination.
lead gen report and conversation ads · 23 Jun to 21 Sep 2026 · USD · n=62 · Aug 2026 · moderate
Section 09 · completion by format
Document ads complete far more often than single-image forms on the same lists. The form copy that decided demo vs content is the type chip.
Completion by format · range across the six accounts
lead gen forms · 23 Jun to 21 Sep 2026 · USD · n=62 · Aug 2026 · moderate
Section 10 · direct vs influenced
The two deals have no amount. The strict click threshold returns zero influenced deals on a video-views account.
| Stage | Direct | Influenced | Total | Cost each | Cohort |
|---|---|---|---|---|---|
| Leads | 23 | 6 | 29 | $1,016 | $465* |
| Demos / meetings | — | — | — | — | — |
| Opportunities | 0 | 0 | 0 | — | — |
| Pipeline | $0 | $0 | $0 | — | — |
| Revenue | $0 | $0 | $0 | — | — |
Per-format influence is a labelled slot until the company-by-campaign join exists. Message ads have no company pivot.
Spend against CRM leads by month. The shape is the point.
v_conversion_funnel and influenced deals · 23 Jun to 21 Sep 2026 · USD · n=62 · Aug 2026 · moderate
Section 11 · companies, feed only
Communities, VCs, and placeholder employers are tagged and kept off the buyer index.
| Company | Industry | Impr. | Clicks | Note |
|---|---|---|---|---|
| Providence | Hospitals | 1,052 | 5 | Not matched |
| Mass General Brigham | Hospitals | 764 | 0 | Not matched |
| Cleveland Clinic | Hospitals | 577 | 0 | Not matched |
| UPMC | Hospitals | 556 | 0 | Not matched |
Company reach is LinkedIn's top-100-per-day pivot, so shares are a lower bound. Message ads have no company pivot.
company engagement · 23 Jun to 21 Sep 2026 · USD · n=62 · Aug 2026 · moderate
Section 12 · the panel, after your own data
A finding is dropped if it asks for a bigger audience, if the cell is unknown, or if your own paired campaigns contradict it.
01 · n=127
Landing page CTR is 56% better when it is off.
you: on02 · Kiin rule
Two video audiences are built and attached to nothing.
you: 2 orphaned03 · n=141
Retargeting CPM runs cheaper than cold. Yours saturates in days.
you: 13% middlepanel findings · 23 Jun to 21 Sep 2026 · USD · n=62 · Aug 2026 · moderate
Section 13 · live campaigns only
Held and paused campaigns stay in the archive. Nothing here is applied without a preview.
Preview, confirm, watch landing page CTR for 14 days.
$4,946 for one demo vs $466 on message ads.
1,646 and 4,109 people, built and unused.
Title includes block the $8,160 going to segments that never convert.
A customer CHRO and a recruiter. One voice is the ceiling.
This account made the right strategic call and the wrong three settings. Half the budget on thought leader ads is what the best accounts do. Audience Network, frequency 11, and a conversation ad with no form is how the demo got this expensive.
Refreshes monthly · you get an email when your rank moves
live campaigns · 23 Jun to 21 Sep 2026 · USD · n=62 · Aug 2026 · moderate