not working
£519
Cold UK Man ABM is saturated
Frequency 15, 59% of 4,700 people, 3 leads.
15frequency
59%penetration
Frequency over 8 with penetration over 40% on a pool under 5,000 is not working.
We don't have your CRM. Everything below stops at the click. Connect HubSpot, Pipedrive or Attio and this page shows leads, demos, pipeline and revenue, direct and influenced.
ConnectYour rank, against advertisers buying the same audience
Top 12%
3 of 26 · 26 advertisers running document-ad lead gen to matched lists of 30k to 100k
Document ads are the engine: 363 leads at £32. The audit grade of C with Conversion 0 was a bug.
Cost per lead vs cohort
£77 vs £200Better than 95% of 26 advertisers.Spend that did no work
£6,484Single-image demo forms and Calendly conversation ads.Document ads
£32363 leads. Content £26, demo requests £51.Kiin panel composite rank · 23 Jun to 21 Sep 2026 · GBP · n=26 · Aug 2026 · moderate
Section 01 · the panel and the buyer behind every number
Your cohort
Document ads, lead gen, matched lists, 30k to 100k.
Account numbers in GBP. Panel medians converted at 1.27 and labelled.
Rank is shown because n is at least 25.
Your buyer, from your results · confidence high
Owners and directors, including the US, at manufacturers and service firms. Half the leads are US.
Geo from the country pivot, not from the account name.
Not a typed-in target audience: the people and companies that actually converted, from your CRM, your lead forms and your landing page clicks, in that order of trust.
This is inferred from your results, not something you told us. If your ICP is different, add it. It never changes the numbers.
Section 02 · you vs cohort median vs top 20%
Single-image demo forms at £451 are the expensive cell, not the industry.
get_benchmarks matched cell · 23 Jun to 21 Sep 2026 · GBP · n=26 · Aug 2026 · moderate
Section 03 · one bucket per campaign
Account currency is GBP. The panel is converted at 1.27 and labelled.
£519
Frequency 15, 59% of 4,700 people, 3 leads.
campaign metrics, 90 days · 23 Jun to 21 Sep 2026 · GBP · n=26 · Aug 2026 · moderate
Section 05 · from your results, not a list
Senior, Entry, and Product Management are the zeros. About £2,060.
Index = share of conversions ÷ share of delivery. Shares stay inside one dimension. LinkedIn pivots inflate absolute counts, so dollars are never summed across dimensions.
| Segment | Dimension | Share of delivery | Share of conversions | Index | Read |
|---|---|---|---|---|---|
| Manufacturing | Industry | — | — | 1.3 to 1.65 | Core buyer |
| United States | Geo | — | half of leads | converts | Core buyer |
| Segment | Dimension | Est. spend | Index | Status | Action |
|---|---|---|---|---|---|
| Senior | Seniority | £2,060 | 0 | Recommended exclusion | Preview |
buyer profile index · 23 Jun to 21 Sep 2026 · GBP · n=26 · Aug 2026 · moderate
Section 04 · settings that quietly cost money
Serving means campaign active, parent group active, audience at least 300, and spend in the last 7 days. Only live items count toward the fix list.
campaign catalog × group × 7-day spend · 23 Jun to 21 Sep 2026 · GBP · n=26 · Aug 2026 · moderate
Section 06 · the no-CRM north star
Funnel stage is read from the audience (website, engagement, or video retargeting is the middle), not from the objective.
Format mix · share of spend
Funnel · share of spend
Text ads and connected TV are one line each. They are not in feed frequency or CPM.
creative stats, feed only · 23 Jun to 21 Sep 2026 · GBP · n=26 · Aug 2026 · moderate
Section 07 · eight checks, not a dashboard
Linked posts are judged on landing page CTR. Link-less posts are judged on engagement. Never total CTR, never CPC.
Kiin Labs TLA benchmarks 2026 · 23 Jun to 21 Sep 2026 · GBP · n=26 · Aug 2026 · moderate
Section 08 · leads by type, never averaged
A lead gen form campaign is not judged on landing page clicks. A message ad to a URL is not judged on form opens.
| Lead type | Where it came from | Spend | Leads | Cost each | Cohort median | Read |
|---|---|---|---|---|---|---|
| Content | Document ads · guide downloads | £7,275 | 280 | £26 | £50* | Winner |
| Demo | Document ads · 'our team will be in touch' | £3,186 | 62 | £51 | £400* | Winner |
| Demo | Single-image lead forms · 10 campaigns | £5,414 | 12 | £451 | £400* | Stop |
| Booking | Conversation ads to Calendly · 6 campaigns | £1,070 | 0 | — | — | Stop |
| Site visit | Retargeting, DSP and thought leader traffic | £5,774 | 1,035 | £5.58 | £13 | Strong |
| Needs review | 2 document campaigns · form copy ambiguous | £1,058 | 21 | £50 | — | Classify |
Landing page URLs are not classified yet. The page says so instead of inventing a destination.
lead gen report and conversation ads · 23 Jun to 21 Sep 2026 · GBP · n=26 · Aug 2026 · moderate
Section 09 · completion by format
Document ads complete far more often than single-image forms on the same lists. The form copy that decided demo vs content is the type chip.
Completion by format · range across the six accounts
lead gen forms · 23 Jun to 21 Sep 2026 · GBP · n=26 · Aug 2026 · moderate
Section 10 · direct vs influenced
375 leads, no CRM.
| Stage | Direct | Influenced | Total | Cost each |
|---|---|---|---|---|
| Leads | ••• | ••• | ••• | $••• |
| Demos | •• | •• | •• | $••• |
| Pipeline | $••• | $••• | $••• | — |
| Revenue | $•• | $•• | $•• | — |
Locked · connect your CRM
Without your CRM we're blind after the click. Connect HubSpot, Pipedrive or Attio and this ladder fills in, direct and influenced, with a cost at every stage.
Connect HubSpot, Pipedrive or AttioPer-format influence is a labelled slot until the company-by-campaign join exists. Message ads have no company pivot.
locked · 23 Jun to 21 Sep 2026 · GBP · n=26 · Aug 2026 · moderate
Section 11 · companies, feed only
Communities, VCs, and placeholder employers are tagged and kept off the buyer index.
| Company | Industry | Impr. | Clicks | Note |
|---|---|---|---|---|
| — | — | — | — | Leads by company when the form has a company field |
Company reach is LinkedIn's top-100-per-day pivot, so shares are a lower bound. Message ads have no company pivot.
company engagement · 23 Jun to 21 Sep 2026 · GBP · n=26 · Aug 2026 · moderate
Section 12 · the panel, after your own data
A finding is dropped if it asks for a bigger audience, if the cell is unknown, or if your own paired campaigns contradict it.
01 · your data
The panel said shift to single image. Your paired data says the opposite, so the panel line is not shown.
you: document £51 demo vs single image £451panel findings · 23 Jun to 21 Sep 2026 · GBP · n=26 · Aug 2026 · moderate
Section 13 · live campaigns only
Held and paused campaigns stay in the archive. Nothing here is applied without a preview.
Move the demo ask onto a document ad.
142 of 221 conversions are view-through.
$19 per lead on $270.
Image, not video. Video landing page CTR here is 0.02%.
152 leads and 3,834 companies, and no pipeline.
The cheapest leads in the cohort, and a grade that said otherwise. The grade was the bug. Document ads stay. The single-image demo forms and the Calendly messages do not.
Refreshes monthly · you get an email when your rank moves
live campaigns · 23 Jun to 21 Sep 2026 · GBP · n=26 · Aug 2026 · moderate