KIIN

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We don't have your CRM. Everything below stops at the click. Connect HubSpot, Pipedrive or Attio and this page shows leads, demos, pipeline and revenue, direct and influenced.

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Design mock · Kiin's own test account · GBP · no CRMbenchmark.kiin.co/kiin-test

Your rank, against advertisers buying the same audience

Top 29%

46 of 160 · 160 advertisers running single-image engagement ads to audiences under 10k

On £8,383, with 12 leads at £699 and 59% of reported conversions view-through.One document ad produced 11 of the 12 leads at £26.

Nine attributions. The index is directional and there are no exclusion buttons. Business Development is the buyer by title, not a function to cut.

Best cell

£26Company document ad. 11 leads on £290.

Cost per engagement

£1.65 vs £2.43Not the headline. Landing page CTR is.

View-through

59%Shown, never the headline.

Kiin panel composite rank · 23 Jun to 21 Sep 2026 · GBP · n=160 · Aug 2026 · strong

Section 01 · the panel and the buyer behind every number

Your cohort

160 advertisers running single-image engagement ads to audiences under 10k

Single image engagement under 10k. The largest cohort in the panel.

The largest cohort in the panel. Cost per lead on 12 leads is directional and is not in the composite.

Window extended toward 180 days when conversions are under 30.

Your buyer, from your results · confidence low

Founders and growth leaders. Business Development on the function pivot is them, by title.

9 attributions · directional · no exclusions

Not a typed-in target audience: the people and companies that actually converted, from your CRM, your lead forms and your landing page clicks, in that order of trust.

This is inferred from your results, not something you told us. If your ICP is different, add it. It never changes the numbers.

Section 02 · you vs cohort median vs top 20%

Top 6% on traffic, median on reach cost.

Cost per engagement is a secondary line.

MetricBand = cohort p25 to p75 · square = youBetter than

CPMFeed · £ at 1.27

£41£175you £86

50%of cohort

Cost per engagementSecondary

£1.22£5.04you £1.65

68%of cohort

Cost per lead12 leads · directional

£126£983you £699

Notin the composite

get_benchmarks matched cell · 23 Jun to 21 Sep 2026 · GBP · n=160 · Aug 2026 · strong

Section 03 · one bucket per campaign

£7,900 of thought leader posts. £487 of capture.

Working · £7,607 · 91%Weak · £289 · 3%Capture · £487 · 6%

The problem is proportion, not waste. Almost all the money is thought leader posts. Capture is one £290 test.

campaign metrics, 90 days · 23 Jun to 21 Sep 2026 · GBP · n=160 · Aug 2026 · strong

Section 05 · from your results, not a list

Business Development is 28% of delivery and zero on the function pivot.

The titles inside it are Managing Director, Founder, CEO, CRO, Head of Growth. Verdict: core buyer by title. No exclusion.

Index = share of conversions ÷ share of delivery. Shares stay inside one dimension. LinkedIn pivots inflate absolute counts, so dollars are never summed across dimensions.

Segment	Dimension	Share of delivery	Share of conversions	Index	Read
Business Development	Function	28%	0% on the function pivot	by title	Core buyer · by title

Lessons for this account

A function verdict is only final when the title pivot agrees.
Under 30 conversions: directional, no exclusion buttons.

buyer profile index · 23 Jun to 21 Sep 2026 · GBP · n=160 · Aug 2026 · strong

Section 04 · settings that quietly cost money

Live campaigns only. Paused groups are not flags.

Marked active51Campaign status ACTIVE

Actually serving20Group active, audience 300+, spend this week

Held10Active on paper, not serving

Cannot spendHeld budget is not in the fix listDaily budget on held campaigns

Serving means campaign active, parent group active, audience at least 300, and spend in the last 7 days. Only live items count toward the fix list.

campaign catalog × group × 7-day spend · 23 Jun to 21 Sep 2026 · GBP · n=160 · Aug 2026 · strong

Section 06 · the no-CRM north star

Is the right audience seeing real people?

Funnel stage is read from the audience (website, engagement, or video retargeting is the middle), not from the objective.

TLA share of spend~90%Top 20% of cohort: 40%+

LP CTR1.04%Cohort median 0.27%

Cost per engagement£1.65Cohort median £2.43

Demand gen share94%Recommended 60%

Capture share6%Recommended 25%

Retargeting pool1,10010 campaigns on it

Format mix · share of spendSingle image (TLA)88%

Document4%Message ads

Format mix · share of spend

Single image (TLA)88%

Document4%

Message ads6%

Other2%

Funnel · share of spend

Cold demand gen88%

Retargeting6%

Capture6%

Text ads and connected TV are one line each. They are not in feed frequency or CPM.

creative stats, feed only · 23 Jun to 21 Sep 2026 · GBP · n=160 · Aug 2026 · strong

Section 07 · eight checks, not a dashboard

Image thought leader ads at £8 a landing page click. Video at £28.50.

Linked posts are judged on landing page CTR. Link-less posts are judged on engagement. Never total CTR, never CPC.

Eight checks, each against the panel

ObjectiveEngagementall 39 · right for traffic

Link vs no linkAll linkedlink posts: 18 under 2% engagement

BiddingManualCPC · panel: CPM-bid −33% per click

Format4 video£19 to £44 a click

Fatigue2 to 4xretargeting pool of 1,100 · swap at 14 days

Authors1 + TimPhil · influencer post · 39 unresolved

TargetingNarrowfunction + lists · 2k to 44k cells

Share of spend90%top quintile runs 40%+

Lessons for this account

When the account runs both image and video, its own paired result comes before the panel.
Audience Network off before any TLA number is judged.

Kiin Labs TLA benchmarks 2026 · 23 Jun to 21 Sep 2026 · GBP · n=160 · Aug 2026 · strong

Section 08 · leads by type, never averaged

Demo, content, booking, and site visits each have their own band.

A lead gen form campaign is not judged on landing page clicks. A message ad to a URL is not judged on form opens.

Lead type	Where it came from	Spend	Leads	Cost each	Cohort median	Read
Content	Company document ad · TLA report · US	£290	11	£26	£50*	Fund it
Demo	Retargeting conversation ad · 'Do an audit'	£487	1	£487	£400*	Fair · n=1
Site visit	Thought leader posts · all cells	£7,607	898	£8.47	£13	Engine
Site conversion	Post-click website conversions	—	1,573	—	—	Not yet a tier

Landing page URLs are not classified yet. The page says so instead of inventing a destination.

lead gen report and conversation ads · 23 Jun to 21 Sep 2026 · GBP · n=160 · Aug 2026 · strong

Section 09 · completion by format

Four campaigns need the form copy before demo vs content is trusted.

Document ads complete far more often than single-image forms on the same lists. The form copy that decided demo vs content is the type chip.

Completion by format · range across the six accounts

Document29 to 60%

Single image1.3 to 9%

Message adup to 67%

Lessons for this account

The document is the form's best friend.
Demo and content are never averaged.

lead gen forms · 23 Jun to 21 Sep 2026 · GBP · n=160 · Aug 2026 · strong

Section 10 · direct vs influenced

Pipeline is locked.

No CRM on the test account.

Stage	Direct	Influenced	Total	Cost each
Leads	•••	•••	•••	$•••
Demos	••	••	••	$•••
Pipeline	$•••	$•••	$•••	—
Revenue	$••	$••	$••	—

Locked · connect your CRM

Without your CRM we're blind after the click. Connect HubSpot, Pipedrive or Attio and this ladder fills in, direct and influenced, with a cost at every stage.

Connect HubSpot, Pipedrive or Attio

InfluencedPre-deal, above the thresholdClicks dropped when message or video is over 30% of spend

ExposedImpressions only, pre-dealCounted, labelled

After the dealAds seen after creationNever counted

Form leadsBy company, from the formClosest thing to pipeline

Post-click conversionsSeparate from view-throughView-through is never the headline

What connecting unlocks

Which leads became opportunities
Direct vs influenced pipeline by stage
Cost per opportunity once 25 CRM accounts are in the panel

Per-format influence is a labelled slot until the company-by-campaign join exists. Message ads have no company pivot.

Lessons for this account

Leads by company is the proxy until a CRM is connected.
View-through is not a lead.

locked · 23 Jun to 21 Sep 2026 · GBP · n=160 · Aug 2026 · strong

Section 11 · companies, feed only

Who actually saw the ads.

Communities, VCs, and placeholder employers are tagged and kept off the buyer index.

Company reach is LinkedIn's top-100-per-day pivot, so shares are a lower bound. Message ads have no company pivot.

company engagement · 23 Jun to 21 Sep 2026 · GBP · n=160 · Aug 2026 · strong

Section 12 · the panel, after your own data

What advertisers like you do differently.

A finding is dropped if it asks for a bigger audience, if the cell is unknown, or if your own paired campaigns contradict it.

01 · your data

Your own document ads beat single image

The panel said shift to single image. Your paired data says the opposite, so the panel line is not shown.

you: document £51 demo vs single image £451

panel findings · 23 Jun to 21 Sep 2026 · GBP · n=160 · Aug 2026 · strong

Section 13 · live campaigns only

Five moves.

Held and paused campaigns stay in the archive. Nothing here is applied without a preview.

Count the document ad as the capture test to scale

11 leads at £26. It had £290.

£26per lead on the only cell that worked

Preview change

Do not exclude Business Development

The titles are the buyer.

—a cut here removes founders

Leave it

Phil IlicFounder, Kiin

Phil's own account. The traffic is excellent. The capture side is one small test, and the function pivot would have cut the buyer if the title check had not run.

Let Kiin watch this weekly

Refreshes monthly · you get an email when your rank moves

live campaigns · 23 Jun to 21 Sep 2026 · GBP · n=160 · Aug 2026 · strong