not working
$4,318
Retargeting demo form: 135 opens, 2 completions
67% of a 4,600-person pool at frequency 6.8.
1.5%completion
$2,159per lead
Pause it. Put the demo ask on a document ad.
We don't have your CRM. Everything below stops at the click. Connect HubSpot, Pipedrive or Attio and this page shows leads, demos, pipeline and revenue, direct and influenced.
ConnectYour rank, against advertisers buying the same audience
19th of 37
19 of 37 · 37 advertisers running single-image website-visit ads to matched lists of 100k to 300k
Document ads carry the account: 150 leads at $74. The retargeting demo form and view-through are the two fixes.
Spend that did no work
$4,318One retargeting demo form. 135 opens, 2 completions.View-through
64%142 of 221 reported conversions never clicked.Cost per lead vs median
$262 vs $465Better than 55% of 682 advertisers.Best cell
$19 / leadVP and C-suite document ad, then paused.Kiin panel composite rank · 23 Jun to 21 Sep 2026 · USD · n=37 · Aug 2026 · moderate
Section 01 · the panel and the buyer behind every number
Your cohort
Objective website visits, matched lists, 100k to 300k, Audience Network off.
Matched on objective, audience kind, band, and Audience Network. Relaxed: function and seniority.
Cost per lead uses the wider n=682 lead-gen panel because the cohort's lead cell is under 10.
Your buyer, from your results · confidence high
Engineering, IT, product and platform leaders, Director and above, at US enterprises
About 400 lead attributions · one source
Not a typed-in target audience: the people and companies that actually converted, from your CRM, your lead forms and your landing page clicks, in that order of trust.
This is inferred from your results, not something you told us. If your ICP is different, add it. It never changes the numbers.
Section 02 · you vs cohort median vs top 20%
CPM is 70% above the cohort median. The form does the rest.
get_benchmarks matched cell · 23 Jun to 21 Sep 2026 · USD · n=37 · Aug 2026 · moderate
Section 03 · one bucket per campaign
Connected TV is can't measure, never leaking. The retargeting demo form is the not-working bucket.
$4,318
67% of a 4,600-person pool at frequency 6.8.
$2,781
119,217 impressions, a reported completion rate over 100%, zero clicks. Brand reach, not a leak.
campaign metrics, 90 days · 23 Jun to 21 Sep 2026 · USD · n=37 · Aug 2026 · moderate
Section 05 · from your results, not a list
Entry and Senior are 56% of delivery and 19% of leads. About $20,800 with no seniority floor. Inside any typed-in ICP.
Index = share of conversions ÷ share of delivery. Shares stay inside one dimension. LinkedIn pivots inflate absolute counts, so dollars are never summed across dimensions.
| Segment | Dimension | Share of delivery | Share of conversions | Index | Read |
|---|---|---|---|---|---|
| VP | Seniority | 6% | 31% | 4.8 | Core buyer |
| Director | Seniority | 13% | 28% | 2.2 | Core buyer |
| CXO | Seniority | 4% | 7% | 2.0 | Core buyer |
| Entry | Seniority | 26% | 6% | 0.23 | Never converts |
| Senior | Seniority | 30% | 13% | 0.42 | Never converts |
| Segment | Dimension | Est. spend | Index | Status | Action |
|---|---|---|---|---|---|
| Entry | Seniority | $9,700 | 0.23 | Blocked · title includes | Rebuild |
| Senior | Seniority | $11,100 | 0.42 | Blocked · title includes | Rebuild |
| Manager | Seniority | $6,700 | 0.64 | Keep · in target | Watch |
buyer profile index · 23 Jun to 21 Sep 2026 · USD · n=37 · Aug 2026 · moderate
Section 04 · settings that quietly cost money
Serving means campaign active, parent group active, audience at least 300, and spend in the last 7 days. Only live items count toward the fix list.
campaign catalog × group × 7-day spend · 23 Jun to 21 Sep 2026 · USD · n=37 · Aug 2026 · moderate
Section 06 · the no-CRM north star
Funnel stage is read from the audience (website, engagement, or video retargeting is the middle), not from the objective.
Format mix · share of spend
Funnel · share of spend
Text ads and connected TV are one line each. They are not in feed frequency or CPM.
creative stats, feed only · 23 Jun to 21 Sep 2026 · USD · n=37 · Aug 2026 · moderate
Section 07 · eight checks, not a dashboard
No thought leader ads delivered in the window.
A first TLA on this account: engagement or brand awareness, single image, a CPM bid, one function, the founder plus two customers.
| Setting | Top quintile | Evidence |
|---|---|---|
| Objective | Engagement for traffic | BA reaches more people per dollar |
| Format | Single image | Video costs more per landing page click |
| Bid | CPM, manual, low | CPC bids over $5 buy worse inventory |
Kiin Labs TLA benchmarks 2026 · 23 Jun to 21 Sep 2026 · USD · n=37 · Aug 2026 · moderate
Section 08 · leads by type, never averaged
A lead gen form campaign is not judged on landing page clicks. A message ad to a URL is not judged on form opens.
| Lead type | Where it came from | Spend | Leads | Cost each | Cohort median | Read |
|---|---|---|---|---|---|---|
| Demo* | Document ads · 6 campaigns · cold lists | $11,050 | 150 | $74 | $465 | Winner |
| Demo | Single-image lead form · retargeting | $4,318 | 2 | $2,159 | $465 | Stop |
| Site visit | Cold web visits · merged lists | $12,854 | 604 | $21.28 | $17 | Fair |
| Site visit | Retargeting web visits · 3 campaigns | $5,378 | 542 | $9.92 | $17 | Winner |
| Site conversion | Post-click website conversions | — | 79 | — | — | Not yet a tier |
Landing page URLs are not classified yet. The page says so instead of inventing a destination.
lead gen report and conversation ads · 23 Jun to 21 Sep 2026 · USD · n=37 · Aug 2026 · moderate
Section 09 · completion by format
Document ads complete far more often than single-image forms on the same lists. The form copy that decided demo vs content is the type chip.
Completion by format · range across the six accounts
lead gen forms · 23 Jun to 21 Sep 2026 · USD · n=37 · Aug 2026 · moderate
Section 10 · direct vs influenced
152 people gave you their details, including IBM, Optum, JPMorganChase, and UnitedHealth.
| Stage | Direct | Influenced | Total | Cost each |
|---|---|---|---|---|
| Leads | ••• | ••• | ••• | $••• |
| Demos | •• | •• | •• | $••• |
| Pipeline | $••• | $••• | $••• | — |
| Revenue | $•• | $•• | $•• | — |
Locked · connect your CRM
Without your CRM we're blind after the click. Connect HubSpot, Pipedrive or Attio and this ladder fills in, direct and influenced, with a cost at every stage.
Connect HubSpot, Pipedrive or AttioPer-format influence is a labelled slot until the company-by-campaign join exists. Message ads have no company pivot.
locked · 23 Jun to 21 Sep 2026 · USD · n=37 · Aug 2026 · moderate
Section 11 · companies, feed only
Communities, VCs, and placeholder employers are tagged and kept off the buyer index.
| Company | Industry | Impr. | Clicks | Note |
|---|---|---|---|---|
| Microsoft | Software | 14,426 | 48 | In band |
| IBM | IT services | 14,012 | 66 | 5 leads |
| Optum | Health care | 6,299 | 34 | 8 leads |
| JPMorganChase | Financial services | 8,182 | 55 | 3 leads |
Company reach is LinkedIn's top-100-per-day pivot, so shares are a lower bound. Message ads have no company pivot.
company engagement · 23 Jun to 21 Sep 2026 · USD · n=37 · Aug 2026 · moderate
Section 12 · the panel, after your own data
A finding is dropped if it asks for a bigger audience, if the cell is unknown, or if your own paired campaigns contradict it.
01 · TLA benchmarks 2026
Thought leader ads are 40% or more of top-quintile spend. You ran none.
you: 0%02 · n=16 · directional
Your own account agrees: $23 vs $99. Shown because your data agrees.
you: $23 vs $99panel findings · 23 Jun to 21 Sep 2026 · USD · n=37 · Aug 2026 · moderate
Section 13 · live campaigns only
Held and paused campaigns stay in the archive. Nothing here is applied without a preview.
Move the demo ask onto a document ad.
142 of 221 conversions are view-through.
$19 per lead on $270.
Image, not video. Video landing page CTR here is 0.02%.
152 leads and 3,834 companies, and no pipeline.
The hard part is right: clean lists, document ads that complete, cheap retargeting. It's losing on a form that doesn't complete, a view-through window, and the missing person in the feed.
Refreshes monthly · you get an email when your rank moves
live campaigns · 23 Jun to 21 Sep 2026 · USD · n=37 · Aug 2026 · moderate