01 · TLA benchmarks 2026
They put a face in the feed
Thought leader ads are 40% or more of top-quintile spend. You ran none.
you: 0%We don't have your CRM. Everything below stops at the click. Connect HubSpot, Pipedrive or Attio and this page shows leads, demos, pipeline and revenue, direct and influenced.
ConnectYour rank, against advertisers buying the same audience
Top 16%
12 of 77 · 77 advertisers running single-image engagement ads to cold audiences of 30k to 100k
Two signup events already fire. Once they count as conversions, every segment gets an index. Until then the page does not invent one.
Rank
Top 16%12th of 77 on the composite.Text ads
ExcludedNot in feed CPM, CTR, or frequency.Kiin panel composite rank · 23 Jun to 21 Sep 2026 · USD · n=77 · Aug 2026 · moderate
Section 01 · the panel and the buyer behind every number
Your cohort
Single image engagement, cold, 30k to 100k. Text ads excluded from the feed rollup.
Text ads are excluded from frequency. Account frequency of 37 came from cold text campaigns and is not the feed number.
Delivery share for the profile uses landing page clicks, because text ads distort impressions.
Your buyer, from your results · confidence low
Probably. Probably founders and marketing leaders at B2B software companies. Not scored.
Zero conversions. Signup events exist and are not counted yet.
Not a typed-in target audience: the people and companies that actually converted, from your CRM, your lead forms and your landing page clicks, in that order of trust.
This is inferred from your results, not something you told us. If your ICP is different, add it. It never changes the numbers.
Section 02 · you vs cohort median vs top 20%
Free-trial signups are tracked. They are not in the headline until they are post-click conversions.
get_benchmarks matched cell · 23 Jun to 21 Sep 2026 · USD · n=77 · Aug 2026 · moderate
Section 03 · one bucket per campaign
Text ads are not in the feed frequency. Signup events are not leads until they are post-click.
campaign metrics, 90 days · 23 Jun to 21 Sep 2026 · USD · n=77 · Aug 2026 · moderate
Section 05 · from your results, not a list
The profile is marked probably. No exclusions. Count the signups and this section gets an index within 30 days.
No conversions to weight by. The profile says probably, and there is no dollar figure on a gap.
buyer profile index · 23 Jun to 21 Sep 2026 · USD · n=77 · Aug 2026 · moderate
Section 04 · settings that quietly cost money
Serving means campaign active, parent group active, audience at least 300, and spend in the last 7 days. Only live items count toward the fix list.
campaign catalog × group × 7-day spend · 23 Jun to 21 Sep 2026 · USD · n=77 · Aug 2026 · moderate
Section 06 · the no-CRM north star
Funnel stage is read from the audience (website, engagement, or video retargeting is the middle), not from the objective.
Format mix · share of spend
Funnel · share of spend
Text ads and connected TV are one line each. They are not in feed frequency or CPM.
creative stats, feed only · 23 Jun to 21 Sep 2026 · USD · n=77 · Aug 2026 · moderate
Section 07 · eight checks, not a dashboard
Linked posts are judged on landing page CTR. Link-less posts are judged on engagement. Never total CTR, never CPC.
Kiin Labs TLA benchmarks 2026 · 23 Jun to 21 Sep 2026 · USD · n=77 · Aug 2026 · moderate
Section 08 · leads by type, never averaged
A lead gen form campaign is not judged on landing page clicks. A message ad to a URL is not judged on form opens.
| Lead type | Where it came from | Spend | Count | Cost each | Cohort median | Read |
|---|---|---|---|---|---|---|
| Site visit | Image thought leader ads · cold | $9,007 | 563 | $16.00 | $17 | Engine |
| Site visit | Image thought leader ads · retargeting | $7,098 | 627 | $11.32 | $17 | Engine |
| Site visit | Website-visit image ads · cold and retargeting | $8,693 | 992 | $8.76 | $17 | Engine |
| Site visit | Video thought leader ads | $4,950 | 94 | $52.66 | $17 | Weak |
| Site conversion | Free-trial signups · post-click | — | not counted | — | — | Build · Lesson 17 |
| Form lead | Lead gen forms | $0 | 0 | — | $465 | Not used · by design |
Landing page URLs are not classified yet. The page says so instead of inventing a destination.
lead gen report and conversation ads · 23 Jun to 21 Sep 2026 · USD · n=77 · Aug 2026 · moderate
Section 09 · completion by format
No lead gen forms in the window.
Nothing on this account asks for a form. Capture is the site, or a form worth testing on the audience that already clicks.
lead gen forms · 23 Jun to 21 Sep 2026 · USD · n=77 · Aug 2026 · moderate
Section 10 · direct vs influenced
Connect a CRM after the signups are counted.
| Stage | Direct | Influenced | Total | Cost each |
|---|---|---|---|---|
| Leads | ••• | ••• | ••• | $••• |
| Demos | •• | •• | •• | $••• |
| Pipeline | $••• | $••• | $••• | — |
| Revenue | $•• | $•• | $•• | — |
Locked · connect your CRM
Without your CRM we're blind after the click. Connect HubSpot, Pipedrive or Attio and this ladder fills in, direct and influenced, with a cost at every stage.
Connect HubSpot, Pipedrive or AttioPer-format influence is a labelled slot until the company-by-campaign join exists. Message ads have no company pivot.
locked · 23 Jun to 21 Sep 2026 · USD · n=77 · Aug 2026 · moderate
Section 11 · companies, feed only
Communities, VCs, and placeholder employers are tagged and kept off the buyer index.
| Company | Industry | Impr. | Clicks | Note |
|---|---|---|---|---|
| Stealth Startup | Placeholder | — | — | Unattributed |
| Pavilion | Community | — | — | Not a buyer |
Company reach is LinkedIn's top-100-per-day pivot, so shares are a lower bound. Message ads have no company pivot.
company engagement · 23 Jun to 21 Sep 2026 · USD · n=77 · Aug 2026 · moderate
Section 12 · the panel, after your own data
A finding is dropped if it asks for a bigger audience, if the cell is unknown, or if your own paired campaigns contradict it.
01 · TLA benchmarks 2026
Thought leader ads are 40% or more of top-quintile spend. You ran none.
you: 0%02 · n=16 · directional
Your own account agrees: $23 vs $99. Shown because your data agrees.
you: $23 vs $99panel findings · 23 Jun to 21 Sep 2026 · USD · n=77 · Aug 2026 · moderate
Section 13 · live campaigns only
Held and paused campaigns stay in the archive. Nothing here is applied without a preview.
Move the demo ask onto a document ad.
142 of 221 conversions are view-through.
$19 per lead on $270.
Image, not video. Video landing page CTR here is 0.02%.
152 leads and 3,834 companies, and no pipeline.
Count the signups before naming a buyer. The traffic rank is real. The gap dollars are not, yet.
Refreshes monthly · you get an email when your rank moves
live campaigns · 23 Jun to 21 Sep 2026 · USD · n=77 · Aug 2026 · moderate